Product-minded UX Leader
I turn user problems into measurable results
discovery → experiments → delivery.
Currently: UX Research Manager at Snapp!
one of the region's largest tech companies.
Let's Explore some of my works
-
Data-Driven Decision Making:Choosing the Right Feature for Snapp’s B2B Panel
-
Data-Driven Decision Making:Transforming Snapp’s Support System with UX Research
Led a multi-phase research initiative to uncover adoption barriers, build stakeholder alignment, and validate IA redesign, resulting in measurable cost savings and improved user satisfaction.
-
Understanding Drivers’ Decisionsto Improve Accessibility Ride Acceptance
A mixed-method UX research project exploring how drivers perceive wheelchair-ride requests, and how to improve acceptance rates for passengers with disabilities.
-
Optimizing the Sales Funnelthrough Lightweight UX Enhancements
A UX research & design initiative that increased booking conversions by 15% with low-cost improvements and high business impact.
Testimonials from Colleagues
I had the pleasure of hiring Pooria as a Senior UX Researcher on the Snapp team, and from day one, I witnessed his impressive growth and his generosity in sharing knowledge with junior and mid-level colleagues. When I left the team, I felt confident knowing it was in great hands with Pooria helping lead the way. He’s shown strong skills in both qualitative and quantitative research and consistently impressed me with his curiosity, passion for learning, and commitment to personal and team growth. Any team would be lucky to have him, I highly recommend Pooria!
I’ve worked with Pooria Hassanzadeh and have been consistently impressed by his ability to manage stakeholders effectively, prioritize what truly matters, and turn research into clear, actionable insights. What stands out about Pooria is how his skills as a researcher directly translate into product management: he not only uncovers valuable insights but also frames them in a way that drives strategy and execution. His structured thinking, strong communication, and collaborative approach make him a great asset to any team.
During my career I’ve rarely came across real professionals like Pooria. I had the opportunity of working with him for two years , and I have to say, I’ve never seen anyone before handing multiple projects like him. He made a huge increase in the productivity level all across the whole company. He earns my highest recommendation not just as a thoughtful leader but as a team player as well.
Pooria and I worked together on several projects, and I was lucky to call him my coworker. He consistently gave 100 percent effort to the team and played a significant role in delivering tasks. He is talented and experienced in design and UX, and I learned many things from him.
The opportunity to have Pooria on board as your UX Researcher is a great one. Besides him excellent time management skills, he is extremely hardworking, a deep worker, and a dedicated individual who will never give up until he finds the right solution. Him point of view, or rather say him belief, in the importance of the user as a human being in all aspects of a product, has led to the best way to bring the product closer to what the user really needs.
- MrBilit
I had a relatively short, but much pleasant cooperation with Pooria at MrBilit. I know him as a professional, eager and committed product manager. His ability in effective communication, planning and managing human resources to achieve business goals makes him a competitive person in his job.
During my career I’ve rarely came across real professionals like Pooria. I had the opportunity of working with him for two years , and I have to say, I’ve never seen anyone before handing multiple projects like him. He made a huge increase in the productivity level all across the whole company. He earns my highest recommendation not just as a thoughtful leader but as a team player as well.
