Pooria Hassanzadeh

Case Studies

In this page you can review some of my works as UX specialist(Designer, Researcher)

Understanding Drivers’ Decisionsto Improve Accessibility Ride Acceptance
A mixed-method UX research project exploring how drivers perceive wheelchair-ride requests, and how to improve acceptance rates for passengers with disabilities.
- Explorative Research
- Interview
- Content Analysis
- Accessibility
POORIA HASSANZADEH
2023
Data-Driven Decision Making:Choosing the Right Feature for Snapp’s B2B Panel
- Explorative Research
- Interview
- Survey
- B2B
POORIA HASSANZADEH
2023
Data-Driven Decision Making:Transforming Snapp’s Support System with UX Research
Led a multi-phase research initiative to uncover adoption barriers, build stakeholder alignment, and validate IA redesign, resulting in measurable cost savings and improved user satisfaction.
- Explorative & Evaluative Research
- Data Analysis
- Interview
- Usability Test
- Card Sorting &Tree Testing
POORIA HASSANZADEH
2023
Optimizing the Sales Funnelthrough Lightweight UX Enhancements
A UX research & design initiative that increased booking conversions by 15% with low-cost improvements and high business impact.
- UX Design
- Qualitative & Quantitative Research
- UX Workshop
- CRO Optimization
MrBilit
POORIA HASSANZADEH
2018